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Social Media

Social Media - A New Era

Social media is still a relatively new platform for marketing, with lots of room to grow. The sheer amount of active users on social media platforms makes it an extremely useful method for bringing in traffic. Facebook alone has over 2 billion monthly active users. With the proper posting strategies and ad campaigns, social media can be a vital asset for your marketing strategy.

Ad Campaigns

Running ads on social media platforms such as Facebook and Instagram is a great way to boost traffic and increase engagement. Facebook’s ad system is especially effective because of its ability to micro target specific groups. With well designed and optimized ads your posts will see an increase in engagement and your website’s traffic will increase. 

Quality Posts

The quality of your posts has a large impact on engagement (likes, comments, followers) and the amount of traffic generated to your website. A good way to measure quality is to evaluate each posts VRIN score (value to consumer, rarity, inimitability, non-substitutable). Low VRIN score posts will attract very little attention, while high VRIN score posts help to differentiate your brand and business. 

Quality Posts

The quality of your posts has a large impact on engagement (likes, comments, followers) and the amount of traffic generated to your website. A good way to measure quality is to evaluate each posts VRIN score (value to consumer, rarity, inimitability, non-substitutable). Low VRIN score posts will attract very little attention, while high VRIN score posts help to differentiate your brand and business. 

Profile Management

Staying active on your social media accounts is important in order to generate a strong following. It’s also necessary that your profiles are properly optimized so that potential customers will be able to contact you with ease. Social media profiles that are unique and active have a much higher chance of generating traffic than ones that are poorly optimized and inactive.

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