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Search Engine Optimization

What is SEO?

Search engine optimization (SEO) is the process of increasing both the quantity and quality of website traffic by boosting the visibility of a website on search engines like Google. SEO can be improved in many different ways such as content writing, website keyword optimization, google listing management, paid advertising and more. SEO is especially important for local businesses because they are primarily discovered through search engines like Google.

Google Listing

Your Google listing is a vital piece of Local SEO. The main components of a Google listing include: contact information, location, reviews and pictures. It’s important that your Google listing is optimized and has enough reviews and pictures. The more clicks your listing receives the higher Google will place it. If your listing is left unattended it will drop in ranking and will receive significantly less clicks.

Content Creation

Custom content is one of the best ways to improve your SEO. A well crafted blog can drive a significant amount of traffic through your website. It’s important that your blog is well written, useful, unique and optimized for keywords. Blog posting is an art that takes a lot of practice and knowledge to generate the best results. If done properly, a blog can be an extremely powerful SEO tool.  

Content Creation

Custom content is one of the best ways to improve your SEO. A well crafted blog can drive a significant amount of traffic through your website. It’s important that your blog is well written, useful, unique and optimized for keywords. Blog posting is an art that takes a lot of practice and knowledge to generate the best results. If done properly, a blog can be an extremely powerful SEO tool.  

Keywords

Keywords are specific terms that are integrated into your content. Some examples would include “Roofing Contractor” or “Drywall Repair”. Without keywords, Google has no way of knowing what your content is about. It’s important that you integrate your keywords so that they flow naturally. If you force them into your content then Google will penalize you for keyword stuffing.

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