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Google Advertising

Google Ads - A Traffic Generating Machine

While Google Ads are not cheap, they are highly effective. The reason for their high pricing is because intent on Google is very high. Whenever someone searches for a service or product, they have high intent to spend money. So while Google Ads may be more expensive than Facebook or Instagram, they are more likely to convert to sales due to high intent.

Above Organic Results

Over 90% of Googles annual revenue comes from advertisements. Therefore, they prioritize ad spend over all other expenditures. Ads will almost always show up at the top of Google, especially for popular search terms. While not everyone clicks on Ads, they still show up above organic results. 

Advanced Targeting

Google’s ability to target specific keywords is what makes it such a popular platform for advertising. Certain keywords get more clicks then others, and knowing this difference is essential when running ads. If you are using keywords will low click rates then you are going to generate very little traffic.

Advanced Targeting

Google’s ability to target specific keywords is what makes it such a popular platform for advertising. Certain keywords get more clicks then others, and knowing this difference is essential when running ads. If you are using keywords will low click rates then you are going to generate very little traffic.

High Intent

Why choose Google ads over social media advertising? The reason is simply due to intent. When someone searches for a service or product on Google their intent of purchase is much higher than on social media. Understanding intent is important when deciding what terms to use for Google Ads. Search terms have varying levels of intent, and choosing the correct ones is key to generating traffic.

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