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What Makes A Successful Facebook Ads Campaign?

Have you ever tried running Facebook ads? If so, you might have discovered that it’s a bit harder then it looks. Without a proper campaign, your ads will fail to reach your target audience. And even if you do reach them, your landing pages might not be optimized for conversions. So without further or due, lets take a look at what makes a successful Facebook advertising campaign. 

1. The Offer

One of the biggest problems that many Facebook ad campaigns have is that they lack valuable offers. You can’t expect anyone to be interested in your service or product if you’re not offering something of value. You have to be willing to give in order to get. A strong offer will initiate interest and lead the consumer to click on your ad to learn more about your business. Bonus: If you can make an offer that is unique it will help to separate your business from the competition. 

2. Video Ads

Currently, video ads are one of the most popular forms of advertising on Facebook. It’s much easier to get your message across in a video then with a picture. A simple, well made video will get significantly more clicks than a picture. The video doesn’t have to be long either, 20-60 seconds is typically the best range to shoot for.

3. Targeting

Failing to target the correct audience will result in a useless ad campaign. If you can properly Facebook ads to reach your target audience, you will see much more clicks and conversions. Targeting gets easier once you build out your Facebook Pixel which we’ll talk about more in step 5.

4. Landing Page

Your landing pages must be built for conversions, otherwise your audience will reach the page but bounce off without converting. If you don’t have experience with web design then try out click funnels or lead pages, they make it really easy to set up a proper landing page. Bonus : a video on your landing page well help to boost conversions.

5. Pixel Re-targeting

Not many people know about Facebook Pixel, yet it is one of the most important factors for running a successful Facebook Ads campaign. Pixel helps you collect information when someone clicks on your ad. With this data you can re-target ads to anyone who clicked on your initial ad but didn’t convert. It’s effective because you’re marketing to an audience who already knows who you are.  

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