Construction Marketing Tips 2020
Are you a contractor or handyman in need of construction marketing tips for your business? If so please consider the following strategies to help improve your online presence.
In this era of evolving technology, there are countless forms of digital marketing. New platforms and strategies are being developed everyday. Marketing for construction companies is similar but not the same as other industries. The categories that we will be evaluating today are search engine optimization (SEO) & Website Design.
Search engine optimization (SEO)
Search engine optimization or SEO is the process of increasing website traffic by improving visibility on search engines like Google.The higher your website ranks on Google, the easier it is for potential customers to find your business. SEO is made of many different pieces and understanding how they fit together is key.
Keywords are vital for SEO. When writing website content such as blogs or other information, keywords will let Google know what type of traffic should be directed to your website. Without keywords Google will not be able to recognize what type of content you are producing. Some examples for construction marketing might include “bathroom remodeling” or “local contractors”. There are thousands of keywords, but what’s most important is that you choose ones with high search rates. Keywords with higher search rates will generate more traffic. In order to evaluate which keywords are getting the most searches you can use tools such as Ubersuggest or Semrush.
Local SEO is an especially important piece of marketing for construction companies because it focuses on bringing in traffic from consumers close to your business. One way to get started on improving your local SEO is by building your Google Listing. Your listing should have lots of high quality pictures, a company logo, relevant contact information and reviews.
Website Design & Optimization
Did you know that 75% of consumers judge a company’s credibility based on their website? Your website is one of the most important assets within your online presence. It should be treated like the core of your construction marketing strategy, because traffic generated from SEO or Social media will be sent directly to your website. There are several things you can do to ensure that your website is the best it can be.
The design of your website should be clean and up to date. A poorly designed website will hurt your credibility and decrease the amount of time people spend on your site. When building a website there are thousands of tools and platforms to choose from. Some of the bigger names would include GoDaddy, Wix and WordPress. Most professionals choose WordPress due to the thousands of plugins that it offers. Plus the website builder itself is free. Regardless of which platforms, tools or services you decide to use just be sure that your website is well designed.
On the other side of the coin is optimization. Optimization is a bit different than design because it focuses more on speed and the content within the website. A slow website will negate any traffic that you produce. Most people do not want to wait on a website that takes longer than a few seconds to load. Try using page speed insights to test out how fast your website is and what you can do to improve it.
Marketing for construction is quite similar to other forms of marketing. The main emphasis for businesses in this industry should be on bringing in local leads. This is why local SEO is so effective because it targets people within the working range of your business. Website design/optimization also plays a big role because the traffic that is generated from SEO will be sent to the website. A well designed & optimized website will have a large impact on the consumers perception of credibility. Hopefully, using these two methods, you will be able to improve your construction marketing strategy.